The Burn Alter Ego Facebook application was created to promote the European energy drink by the same name. The challenge was to represent the passion and energy of Burn through the web- an environment most people navigate while sitting on their ass.
The answer was to focus on the social aspect of staying up late. The “meet new people, share experiences, wake up the next morning with a good story” part. The first step was for users to upload their face to an avatar, choose their clothes, and decorate their flat.
After their avatar was created, users could choose to head out for a night on the town. They had the option of going out with a friend who also had the Burn application, or they could “make a friend at the bar”. The second option would randomly pair them with another Alter Ego.
This allowed people to meet and share a story (fictional though it may be) through Facebook. Rather than being a format through which they reconnect, Facebook became a place to meet new people.
After going out, a user's Alter Ego would return and post an entry to their blog. A photo showing both avatars hanging out would accompany the post. These photos were collected not only
within the application, but in a separate Facebook album as well. This way, users could share their photos even if their friends didn’t download Burn Alter Ego.
There were hundreds of stories for users to experience. Along with the photos, some nights out resulted in your Alter Ego returning with a souvenir, such as a costume chicken head, a keg, or a donkey. There’s a lot to experience in this application. Please click the conveniently placed link for more.
http://www.sapient.com/awards/burn/
Careful reading will reveal that all stories are written to be gender-neutral. This was a requirement due to Facebook's it's-creepy-to-ask-people-their-gender-so-don't-do-it policy.
No comments:
Post a Comment