An installation in the sidewalk. The tag reads "Delsey Hardside. For whatever happens."
A parking space on the side of the road would be bought, and a Delsey Hardside would be installed there, looking as though it had been run over and survived.
A decal would be placed on subway doors, making it look as if the luggage had been caught mid-close.
Someone once asked me what my inspiration was for this campaign. I told them "Looney Tunes".
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